• Business

    BUSINESS SALES PERSPECTIVES

    Many salespeople take complying with the law to be the only acceptable standard for their conduct and claim that they have no moral duty to provide buyers with information about the goods they sell, except for that information which the law requires for an enforceable sale. A perspective says that a voluntary exchange occurs “only if” the following conditions are met: Both buyer and seller understand what they are giving up and what they are receiving in return. Neither buyer nor the seller is compelled to enter into the exchange as a result of coercion, severely restricted alternatives, or other constraints on the ability to choose. Both buyer and seller…